By Peter E. Greulich,David Kassin Fried

Many IBMers see Louis V. Gerstner because the savior in their company—indeed, Gerstner sees himself that manner. Who Says Elephants Can’t Dance? expresses this angle particularly good. What Gerstner by no means discovered is that a lot of his luck got here from unintentionally tapping into an eighty-year-old tradition that he by no means understood. IBM’s founders, the Watsons, created this tradition within the 1910s, after which codified it within the Nineteen Fifties with the production of 3 uncomplicated ideals: recognize, carrier and Excellence.

But today’s IBM has misplaced its tradition, its structure and its manner. definitely a century-old company is greater than its founding phrases; yet nice leaders don't search to abolish a people’s structure, relatively they search a go back to its unique intent.

This ebook captures how that fluctuate occurred—a view from underneath the dancing elephant.

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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution by Peter E. Greulich,David Kassin Fried


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