By Cornelius Holtorf

What effect is there at the box to acknowledge that archaeology is a typical characteristic in everyday life and pop culture? dependent upon the examine of britain, Germany, Sweden and america, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in those international locations, and the diversities among media shows and viewers wisdom and charm to the topic, In his basic attractive, populist variety, Holtorf discusses the most ideas on hand to archaeologists in enticing with their well known representations. Possessors of a well known, certainly valued and good underpinned model, archaeologists have to take extra heavily the allure in their work.

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Archaeology Is a Brand!: The Meaning of Archaeology in Contemporary Popular Culture by Cornelius Holtorf

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